Identity & Web Design
Visual identity redesign and website for the modular furniture company that put modular company on the map for me. I remember seeing a very highly viewed video when I was in college showing these wild contraptions that fold and open interior spaces in ways that wowed me. It was exciting to rediscover that video after the project kicked off and learn I was working with that very same company! So anyway, the big idea was to make the identity perform the same functions as the furniture. The "R" chair is (hopefully) distinct, revealing furniture where you don't expect it. The wordmark is modular, expanding and contracting so the designer can make the most of the real estate given. Then we wanted the layout rules to be, ideally, a little unexpected while still being easy to handle and implement.