STORY is a concept retail space that reimagines itself every 4-to-8 weeks, shutting its doors to redesign and merchandise the entire space to a new theme.
The "Home for the Holidays" themed store was designed to evoke the feeling of walking through a contemporary loft—a home merchandised into sections dedicated to the gift recipient (for him, for her, for kids, for everyone). For what we call the "Story Wall," I wanted the customer to feel as if they could be looking out their window watching snow fall. The result is a mirror mosaic tile snowflake that shimmers as the customer travels the store. The sporadic shining of the scattered, smaller mirror gives the illusion of active snow fall.
Interior Design by j.d. bell, inc.
Making the Wall