RF_Branding-R2v3_SignRF_Branding-R2v3_Sign

Resource Furniture
Identity & Web Design

Visual identity redesign and website for the modular furniture company that put modular company on the map for me. I remember seeing a very highly viewed video when I was in college showing these wild contraptions that fold and open interior spaces in ways that wowed me. It was exciting to rediscover that video after the project kicked off and learn I was working with that very same company! So anyway, the big idea was to make the identity perform the same functions as the furniture. The "R" chair is (hopefully) distinct, revealing furniture where you don't expect it. The wordmark is modular, expanding and contracting so the designer can make the most of the real estate given. Then we wanted the layout rules to be, ideally, a little unexpected while still being easy to handle and implement.

Resource_LogoAnimationWhiteResource_LogoAnimationWhite
3Logos3Logos
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Mockups DesignMockups Design
Resource_BusinessCards_MockUp_2Resource_BusinessCards_MockUp_2
Resource_Paper_Mockups_1_MedResource_Paper_Mockups_1_Med
Resource_Ad_Mockups_1_MedResource_Ad_Mockups_1_Med
IMG_9926IMG_9926
IMG_9969IMG_9969
HomepageIntroAnim_MedHomepageIntroAnim_Med
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RF_WebsiteImagesRF_WebsiteImages
Transforming_MedTransforming_Med
ExtrasExtras
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